How to Rock the Coastal Grandma Look this Fall


Coastal Grandma has been more than a vibe this year—it’s a trend that has proven it has staying power. As we transitioned out of our sweatsuits and comfy wear the last few years, this trend has allowed for continued comfort while achieving a laid back chic look at the same time. 

The hallmarks of this classic look have been channeling Diane Keaton on a beach in Main. Think, light colour palettes, breezy materials and textures, and structured silhouettes that still allow for some movement. So, how do you transition this look into fall? We’ve got some fool-proof strategies to keep you comfortable, stylish, and cozy for fall. 

1. Keep your colour palette light

Once the temperatures start dropping, the typical move is to pull a darker colour palette. But, to channel Coastal Grandma vibes, keep your colour palette light. White, tan, blue, brown, cream—these are all staples in this look. You can add in some deeper tones to create more balance and interest, but keep them in the same colour family with navy blues or deeper brown tones. 

2. Look for the classic, comfortable silhouettes

One of the hallmarks of this look are classic silhouettes. High-waisted tailored trousers or straight leg jeans. Tailored blouses, vests, and sweaters. Add interest to these classic pieces by playing with proportion or texture. Wear an oversized button down open with a sharp camisole and your tailored trousers. Layer with a chunky knit or a draped cashmere scarf. This look works best as a capsule wardrobe of pieces that have long-lasting wear potential. 

3. Layer with natural materials and textures

The Coastal Grandma vibe is right at home with natural, earthy materials and fabrics. Where linens and light cotton might feel a bit chilly as the weather cools, opt for layers of these materials with the cold weather counterparts—knits, wool, cashmere, and denim. We love to see chunky cable knits and quilted vests and coats. 

4. Incorporate polished accessories

Where summertime Coastal Grandma is all about woven basket-style purses and handbags—options you’d imagine seeing at the beach—with fall comes an easy transition to more solid pieces. Reach for warm, brown-toned leather handbags, swap your slide sandals for loafers and riding boots. Even incorporate some classic floral patterns in your jackets or accessories. 

Remember, you can’t go wrong with creating this Coastal Grandma vibe if you channel chic comfort. For more fall style inspiration, check out our recommendations for transitioning to a fall wardrobe

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